Handling social media marketing gets more challenging day by day due to the never-ending changing algorithms.
It is getting more difficult to grow and drive organic traffic to business’s websites and therefore, it makes it more difficult to stand out to their competition.
Now, what you have to do is be inventive and utilize some simple tips and tricks to make your social media marketing efforts work and reach your goals and be one of the unicorn businesses in your industry today.
Here are 8 actionable social media marketing tips for small business owners:
1. Know your business better and determine your social media objectives
It is obvious that you need to know more about your business than anyone else and determine what your social media marketing objectives are. Get to know your product or services more, know your segment, and understand what your customer persona is.
2. Understand social media algorithm
You should be updated with the different social media algorithms — how these algorithms operate and which kind of post your potential customers like. In addition, early interaction is crucial for social media and there are numerous algorithms that work under these advantages of social media platforms. This could also be a good reason to purchase referral software.
3. Utilize Facebook Messenger chatbots
Facebook Messenger chatbot like MobileMonkey helps you drive leads to your business by instantly connecting you with your customers in the messaging apps they are already using. These AI chatbots not only improve your customer service but also make shopping easier for your customers too. Ready to install a Facebook messenger chatbot? If you want to compare chatbot builders and their features, check out chatbots.org for a detailed review!
4. Write a compelling social media post
Did you know that your social media post title can make or break your reach?
Therefore, it is essential for your title to be creative, unique, and relevant. Always be direct in communication with your followers and readers. Making your social media posts consistent also helps in building up your branding — making your posts relevant always creates a stronger connection to your audience.
5. Create a content calendar and strategy for your business
Now that you know your business and customers well, creating a content calendar and strategy helps you provide your audience consistency, clarity, and retention which are the main pillars of social media marketing today.
6. Use the mobile 1st approach
In 2019, there are about 5.11 billion mobile phone users across the globe that’s why it is important to focus your social media marketing efforts on the mobile platform and sync your strategies to it. Creating shorter posts would be convenient because mobile users don’t really want to scroll down and read long posts.
7. Always be creative and courageous enough to take the risk
Social media is a dynamic platform where things are moving rapidly. Using different tricks and experimenting with your posts increase your chance of getting noticed by your targeted audiences. Conduct quizzes, polls, contests, promotions, and surveys to get your potential customers’ attention. Never hesitate to try something new. A great example of this would be Maddalena Bearzi.
8. Use video content
The use of video content helps you generate more engagement compared to using photos or blog content. Videos are much easier to understand and can catch your audiences’ attention. It also allows you to provide concise content that captures their interest in just a few seconds. Being able to condense your information down to easily understandable snippets of content.
These are some of the simple yet effective actionable social media marketing tips to help you see the fruits of your effort. These are useful especially for small business owners because they don’t have the same budget compared to big advertisers.
Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform and free chatbot builder. He’s also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide