How Your Business Can Appeal To The Modern Job Market

From California Business Journal 

Modern workers have more expectations these days. It isn’t a bad thing, it is a sign of the changing times and the advancement of progressive attitudes.

How Your Business Can Appeal To The Modern Job Market

It is natural for a business and industries as a whole to adapt and change over time. To put it briefly, workers have more demand for themselves, which gives them more choice in where they want to work. As such, you will need to consider ways to attend to these needs and help your business become a welcoming place for the modern worker and help you in hiring the right person. Take a look at this article to learn more.

What Stops Workers Accepting Job Offers?

Due to the amount of work available and the modern revolution of remote working, workers have more choice with where they want to work. All of this means that factors at play can lead to workers rejecting job offers.
For example, the ethics of a business may lead to an employee turning down a job offer, as they don’t want to associate themselves with the business. This could be due to what’s being reported on the news, or something that has gone viral on social media.

Consider the modern worker’s needs, and look to conduct market research to find out what puts them off. It may be something small that you hadn’t even considered. It could be something more major, such as with how the business is dealing with climate change.

Offering Benefits And Perks

Modern employees expect more than their base salary and pay. This is more true for the multiple-skilled worker, who may have more responsibilities placed upon their shoulders than traditional job roles. That’s because plenty of modern job titles have slowly merged into one. A modern example of this is social media.
Marketing experts may be expected to run a business’s entire social media presence whilst also helping to create advertisements and run general marketing. Previously, these separate tasks would have been under different employees, but modern demands have led to modern solutions.

Creating A Positive Working Atmosphere

Where possible, try to create a positive working atmosphere. No modern employee wants to situate themselves in a negative workplaceIt can not only ruin their mood but ultimately majorly affect their mental health. Instead, try to promote more positivity throughout the workplace.
This could be done directly by introducing policies and outlets into the workplace, allowing people to naturally relax. For example, an office that is well lit and filled with plants is said to help improve health, wellbeing and productivity. To create a comforting and warm environment from day one, present each new hire with a welcome group video, with messages from management and remote coworkers introducing themselves and their role. If you don’t have many plants currently in your office, try to experiment with it and add some greenery. This greenery can go a long way in boosting multiple aspects of your business through your workforce. It can also be inviting for your customers and clientele.

Offer Chances For Promotion And Growth

Modern employees want the chance to work new jobs that don’t stagnate their careers. They want opportunities to develop their career either with you or themselves personally. Look within your business to find how your employees have gotten to where they were. It may be that there is currently a culture of promotion already within your business, but there will always be room for improvement.

If you inform your applicants that there are opportunities for promotion, then that could be a convincing point for them to join your business. There will be various ways you can offer promotion opportunities. For example, you could create new roles to give them more responsibility in a similar line of work that they are currently doing, or it could be something completely different than you believe they have the skills for.

Another way to entice potential employees and promote promotions from within your business is to look into the possibility of offering courses to your staff. These courses could help groom them for leadership roles or improve their skills in general. For example, you could offer to sign them up for an online business course that could help provide them with the knowledge they need to overcome gender barriers and grow as a more natural leader within your organization.

Implement Modern Technology

The modern employee will also be looking for modern ways to work. This means they will want a workplace that promotes innovation. It’s likely that it will be easier to implement innovation with modern technology around the place. Think of how your workplace currently operates, and ask your employees what technology you would benefit from implementing.

Once you have the technology in place, you can mention it either in your job description or in the interview. Having this technology can be described as both a job essential and a perk. Modern employees may feel held back by a workplace that doesn’t give them the chance to use technology, as it directly affects their performance and therefore motivation.

Once you have the technology in place, you can mention IT either in your job description or in the interview. Having this technology can be described as both a job essential and a perk. Modern employees may feel held back by a workplace that doesn’t give them the chance to use technology, as it directly affects their performance and therefore motivation. A great first step to combat this is having a properly managed IT company. With a strong IT team, you can take employee feedback on the technological aspects of their jobs. and work with them to improve those aspects.

Keep your workplace up to date with modern technology, like coworking space software, and ensure that your employees feel comfortable pitching their ideas. Creating a culture of open communication and feedback can help to enhance your business. Be open to change and listen to what people within your business have to say.

Offer Flexibility

Modern employees can no longer be expected to work within traditional office conditions. The times are changing, and as a side effect of problems across the globe, more and more employees are working from home.
That doesn’t mean employees must be expected to work at home, it means you should be open to allowing them to work from home. This is especially true if they can work to the same expected standard. To deal with this, consider offering the modern employee the chance to work flexibly. Flexible working comes in different forms, so you should prepare your business for the way you want to work it.

Consider multiple options, so that everyone can work to a degree that suits them. You may find that what works for one person, will not work for another. An example of a system you could introduce could be working from home four days of the week, with the extra day being allocated to working in the office.

Help Them With Travel

If they are having to travel to work, or anywhere else because of work, you should try to assist them with their travel needs. This could be help financially or it could be guidance to find out how they can get there in the first place.

Some businesses will supply their workers with a company car to help them get around or pay off train tickets. Some of the costs will be covered as a way of helping them get to the workplace and as a reward too.

Allowing your workers to pay for their own transport can demotivate them to the point that they will leave. It leaves a hole that will eventually need filling when leaving your business. This means that you will have less production in the workplace, whilst you are looking for a replacement.

Author Bio

Karen Janowitz, California Business Journal

This article was posted with permission from

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