Gen Z is predicted to have some of the largest incomes we’ve seen in a long time. With this additional spending power, brands are looking for ways to stay relevant in hopes to gain Gen Z’s business as their earnings increase.
One of the most important things to Gen Z when they are researching new products to buy is the company’s environmental impact. Products that come from eco-friendly companies and are more sustainable than their competitors typically see more business from Gen Z even if the price is a little higher. In fact, 73% of Gen Z consumers report they are willing to pay more for sustainable products which is a higher number than any other generation!
Gen Z also spends more time online than any other generation. If your brand can advertise on popular platforms such as Tiktok, Youtube, or Snapchat, there is a higher chance that Gen Z will interact with it! 2 in 3 Gen Zers are interested in purchasing through social media directly, meaning that they will click on ads on social media platforms that will bring them directly to the products website. Brands who are able to market on these platforms effectively can be sure to see more business from Gen Z overall.
Generation Z is changing the market in many ways. If your brand can keep up with the new way that Gen Z chooses the products they support, you can benefit from this large new market. Learn more about how Gen Z chooses which companies to support in the infographic below: