It is clear that technology has had a significant impact on how we perform our daily routines. But apart from that, it also influences company reputation.
When you say digital transformation, it implies the integration of technology in all areas of business that is functional. And usually, digital transformation takes place to enhance customer experience.
Company reputation, on the other hand, refers to people’s collective opinion about your company.
As per executives, the main benefits of digital transformation are enhanced operational efficiency (40%), faster time to market (36%), and the capability to meet the expectations of the customers (35%).
Apart from changing the actual operational process of a company, it also impacts the reputation.
Here are some of the most significant ways in which digital transformation influences company reputation.
1. Making use of digital communications to enhance customer loyalty
Digital communication tools like social media and email are great for improving customer loyalty. Social media is easy to use, and you will find that most of your customers are already using it. Plus, it allows you to communicate with your customers in the way they want.
You can join any social media platform and find the communities where your customers are, and try to provide the benefits. But make sure you are providing a combination of branded and unbranded help. It will show that you are making your best effort to provide the best customer experience and not only trying to make a sale.
As per Smart Insights research, email is the most common activity on smartphones. It is thus an excellent place to build loyalty. Email ranks well, and it is excellent for building trust as well. Reaching out to smartphones, especially via email, can help to capitalize on intimacy. Just ensure that your messaging isn’t too stiff.
Personalizing content based on the purchase behaviors and preferences of your current customers is a great strategy to improve your email efforts.
2. Using digital tools for building company reputation
The reputation of your brand will affect the business directly. People are less likely to purchase your products if they can’t trust you.
This is where tools like The Brand Grader come into play. The tool will let you know what people think about your company. The tool can give you an overview of your brand’s online presence. You just have to select the company or product, and you will find out who their greatest web influencers are. You can also see whether they are getting most of their mentions from forums or news sites.
Apart from that, the tool provides brand sentiment and the location of mentions.
3. Retaining top talents by using digital adoption solution
Employees are always on the lookout for companies that offer training as they want to move forward in their careers. It is said that 68% of employees desire to learn in the workplace, while 58% of them wish to learn at their own speed.
Digital adoption solutions by Whatfix can help you train your employees seamlessly as it makes it easy for everyone to adopt the technology.
The tool can make your content engaging and valuable by personalizing it for your target audience. What’s more, the content will get adjusted automatically to your prospective users’ needs, thus improving user productivity with the right information at the right time.
Apart from that, it also comes in handy in automating tasks, leading to productivity gains.
4. Providing security
It is said that 92% of Americans are worried about their privacy when using the Internet. No wonder data breaches happen every day.
By using network security tools you will be able to secure not only your data but your customers’ personal information thus giving a better user experience and gaining the trust of your customers. The Seers Cookie Consent solution offers you total control of your legal compliance obligations under GDPR, PECR and CCPA to protect personal data of individuals
For instance, there are firewall intrusion, detection systems, network-based antivirus programs, and SSL certificates that can help you to secure your information on your business website. You can choose a tool depending on your company’s security team’s needs.
5. Providing a personalized experience
Customers want to be treated as a unique individual. Hence, as a company, you should understand their personal preferences and purchase history.
As per a study, 75% of customers are more likely to shop from a brand that identifies them by their name, knows their purchase history, and makes product recommendations based on their previous purchases.
If they can get a better customer experience in exchange for their data, they are willing to give out their personal information.
With a mobile eWallet app, for instance, integrating a personalized in-app rewards program will come in handy to build lasting customer loyalty and trust with your brand.”
Wrapping-up
Digital transformation plays a significant role in influencing company reputation. It can make use of digital communication to enhance customer loyalty, build company reputation, retain top talents by using digital adoption solutions, and provide security apart from others. Has your company adopted digital transformation yet? If not, it is high time you do it and reaps the vast benefits.
Author Bio:
Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing, and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.
