16 Must-Have Tools for New Amazon Sellers (Free & Paid)

As a new or potential Amazon seller, you may encounter issues like product selection, new product promotion, competitor analysis, PPC bidding analysis, etc. Which we summarize 16 high-quality Amazon Tools in this article, both paid and free, hope it will help new Amazon sellers avoid detours.

Top 5 Amazon Seller Tools

  • Helium 10 

Helium 10 is an “All-In-One” Amazon seller tool that integrates product research, keyword research, inventory management, listing optimization, and other functions, and the prices range from 39 to 199 US dollars.

Though it’s already a pioneer in this field, Helium 10 has now even provided several free tools for customers.

AMZFinder is an automatic feedback and review management tool. It is also an Amazon email follow-up tool. It can help sellers to manage feedback, review, invoice intelligently, while it will help to send follow-up emails according to the rules set by the seller. Prices range from 19 to 59 US dollars.

This is a very well-known product research tool in the industry, which can help sellers from product research to product launch, quickly select products, and track product data. Features include product tracker, supplier database, keyword scout, sales analytics, etc. Prices range from $49 to $129 US dollars.

Feedback Five is an Ecomengine Amazon seller tool. Its primary purpose is to assist Amazon sellers with reviews, feedbacks, and ratings. At the same time, the email function is incredibly user-friendly. It can help sellers monitor amazon reviews and get more reviews. Prices range from $29.99 to $99.99 US dollars.

This is a full 1-click automation Amazon PPC tool that can help you quickly set up and optimize Amazon PPC ads while still being an easy-to-use tool. It can help you quickly optimize PPC with AI-based algorithms leverage keyword clustering, sales forecasting, seasonality models, and more. For which the price is more expensive, ranging from 259 to 1249 US dollars.

Top 5 Amazon Coupon Websites You Should Never Miss

It is inevitable for Amazon’s new products to do off-site discounts for advertising in order to gain off-site traffic. The platforms listed below are well-known off-site promotion platforms.

In the United States, Slickdeals is the largest and most influential discount information sharing and trading platform. This is how it works: site users post discounts or products that they consider beneficial to the site. The staff and users of the website have the right to post, but the editing authority is much greater than that of ordinary users, for example, users cannot delete posts.

Website editors and posts issued by users are voted by other users (upvote or downvote) to determine the performance of the post. If a post becomes a popular deal or even a frontpage deal (homepage post, which is reviewed by the editor after becoming a popular deal), then the traffic and sales generated by the post are very impressive. However, this website has very high requirements for products and shops, and it is very difficult for ordinary users and products to access this website.

This is a relatively large discount promotion platform. Its products may be purchased at up to 90% off, and its popularity among Amazon customers is relatively high. Vipon offers three seller promotion packages, with prices ranging from $100 to $400 US dollars. Coupon code campaigns are much popular on the site.

There is no doubt that Cashbackbase is a dark horse among the rebate websites. Buyers can obtain up to 100% cashback through the cashback campaign. The site offers both cashback campaign and coupon code campaign, while cashback campaign is much popular on this site. They also have a Hunt on Amazon activity, which is very novel. Among the three seller packages, prices range from $99 to $399 US dollars.

This is another Amazon discount promotion platform with a high value. The product discounts are relatively big. Meanwhile, buyers need to request large-value discount products and wait for the seller’s approval before they can buy them. Prices range from $39 to $399 US dollars.

Jumpsend is a discount promotion platform under Junglescout. The site mainly focuses on coupon campaigns, currently, there are relatively few products on this site, which it’s not as popular as the aforementioned sites, but it is still a decent choice. Prices range from $29 to $199 US dollars.

Best 6 Free Amazon tools for Sellers

Along with paid tools, the following free Amazon tools are also worth trying and using by new sellers.

Keepa is a tool for tracking Amazon prices. If you hate malicious follow-up sales in the peak season, you should try Keepa, which monitors and sells information on Amazon sellers’ stores. Although Keepa supports browsers such as Chrome, IE, Firefox, and opera, it is recommended to use Chrome to browse.  

Similar to keepa, Camelcamelcamel is a free Amazon price tracker that gives price drop alerts and price history charts for products sold on Amazon. There are almost 18 million products available to view. It is one of the essential free tools for Amazon sellers.

AMZBase is a free and useful tool for locating products to sell on Amazon.  It makes it possible for sellers to rapidly obtain the ASIN number and title description of Amazon listings. It also enables instant access to CamelCamelCamel, Alibaba, AliExpress, eBay, and Google search engines, as well as calculating FBA costs to estimate the prospective income.

Try AMZBase to make your Amazon product research easier!

Amzdo is a free URL generator designed just for Amazon sellers. Its main functions include customizing super URLs or short links with Amazon search keywords. The links generated by this tool will assist you in improving your Amazon keyword ranking.

AMZDiscover is a tool that allows you to find out how to contact top Amazon reviewers. Although Amazon has not yet made the information of top Amazon reviewers available to the public, it is still possible to obtain part of the contact information of amazon reviewers through this tool. Moreover, there are a lot of reviewers joining this program every day, which makes it an excellent resource for sellers who want to find qualified reviewers.

Unicorn Smasher is a free Amazon market research and competitive product analysis tool for the Chrome browser plug-in. With this tool, you can see the category of the most popular products, the number of sellers of the product and ASIN variants, as well as related data like ranking, review rating, quantity, and the selling price of buy box stores.

Conclusion

There are many amazing tools and platforms on the market in addition to the aforementioned 16 tools, but the tools are merely an auxiliary function. As an Amazon seller, your main competitive advantage is product quality and service provided to customers. In other words, you can generate more sales/profit with quality products, excellent customer service, aided by the use of tools. Wish you all good luck – however, the key to a successful Amazon business is finding the right supplier or product.

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