If you’re a real estate company wanting to up their marketing game, then you’re in the right place. Marketing campaigns can no longer be just thrown together and you hope for the best, You need to very carefully plan out your marketing strategy and make sure you’re covering all bases to both introduce new people to your business as well as keep existing customers engaged. We’re here to introduce some of the best marketing channels to help you do just that, from the initial steps through to building your website and finding the right branding and digital marketing agencies. With some time, planning, and investment now from a marketing perspective, you can transform your real estate business!
Know Your Audience
The first thing you need to do before investing any money in marketing, if you haven’t already, is to know your audience through and through. You will have a better-performing, more cost-effective campaign as you will be directing money in the right places. So, you should know exactly what kind of person you want to target, then go from there. If you’re an existing business that has been running for a while, then you’ll likely have a good idea of who your customer is, although this is a good opportunity to refine it further and create a customer profile. If you’re a new business, this process will need to be more thorough, deciding what problems your business solves and discovering who needs that solution. By first establishing exactly who your audience is, it’ll make every other step easy.
Highlight Your USP’s
Something else you should do before jumping into new marketing strategies is to identify your unique selling points (USPs) as a business. Real estate markets are increasingly saturated, so being able to set yourself apart is so important. It’s equally important to include your USPs clearly across your marketing strategy. This could be being focused specifically on the luxury market, having the most competitive commission in the area, and so on. Knowing what makes your business unique, and then highlighting it through your content, is key to your marketing strategy.
Use Social Media As Your Portfolio
Next up, you should be focusing on your social media profiles in the real estate industry, and it also doubles as the perfect opportunity to use them as a portfolio. Rather than focusing on maintaining a great portfolio as well as social media, why not do both at the same time? You can use this as an opportunity to showcase the properties you work with, share useful information, engage with customers, and provide great customer service by replying to messages from your accounts. Focus on posting interesting and good-looking content consistently and you will reap the benefits.
Never Underestimate The Power Of SEO
One of the most cost-effective marketing channels to utilize is SEO. Unlike paid channels like paid social media ads and PPC, you don’t need to pay any money to appear on the search engine results pages; you just pay an agency for their expertise. Another benefit is that you’re investing money in users who are looking for exactly what you offer, as a good agency will ensure that the keywords they target on your website will result in users finding exactly what they’re looking for when they search for that term.
Local SEO tends to work very well for real estate companies as it’s so location-based, so targeting a keyword like “property agents Manchester” or something even more specific like “commercial estate agents Manchester” will help you to draw relevant users to the website. Then you’re also likely to have a high conversion rate when the strategy is done well. SEO is a long-term strategy; however, it’s one of the most cost-effective ways to grow your business, so ensure it’s a focus this year.
Have A Great Looking Website That Focuses On UX
Something else that is key from a real estate perspective is to have a great-looking website that focuses on providing a great user experience. You want your website to look incredible and give users that initial reason to stick around, then quickly provide them with the information they’re looking for, and also ensure that it’s displayed in an accessible way. For example, when you’re displaying a property, if the user has to scroll past paragraphs of text to see any key highlights about the property or images, they’ll likely lose interest and bounce.
So, instead, focusing on quickly providing fantastic imagery and a few key highlights will gain their interest, and then you can provide more information further down the page once they’re gripped. Including links on the page to other properties that they might be interested in if they like that one can also help. Your website should all be very conversion-centric, providing consistent opportunities for the user to get in touch with you, fill out a form, or give you a call so that you are covering all bases depending on when in their customer journey they feel ready to get in touch.
Investing in the right website and using an experienced web development and design agency in Manchester can transform your real estate business, so make this a priority and it’ll be worth it.
Focus On Building Your Reviews
Something else you should do as a real estate agent is to focus on building your reviews. Reviews are huge, both from Google’s perspective to help your SEO campaign as well as from a user’s perspective. Buying a property is such a huge investment that people often need that push to decide to get in touch. One thing that can definitely do that is to get good reviews. Then, you can begin building a relationship once they get in touch, but showcasing other people’s positive experiences can help them take that initial leap. Provide a bit of an incentive for your customers to leave a review and it will make a big difference overall.
