Email marketing is evolving, and so are the expectations of the recipients. So it has become more critical than ever to maintain the quality of email marketing lists you use for email marketing campaigns. One technique that is commonly used to maintain email marketing lists is email list cleaning. Even if you have acquired the highest quality email list from a reputed email database provider such as List Giant, you still have to clean your email list after regular intervals. However, many marketers and business owners aren’t sure how exactly they can clean their email lists. So to help anyone wondering how they can clean their email database, this article is for you.
Manage email bounce rate for your direct electronic mailing lists
Bounce rate refers to the number of emails in your direct electronic mailing list that are not delivered to the recipients. If you can manage the email addresses bouncing emails, you can automatically clean your list. Since email clients don’t tell you about the nature of the bounce that is occurring for your emails, it is essential to know about the nature of email bounce before removing it from your email list. Two kinds of email bounces may occur, and these are soft bounce and hard bounce.
Soft bounce: A soft bounce is caused by a temporary deliverability issue such as server issues or an issue at the recipient’s end. These bounces usually don’t require you to remove the email address from your list, and these bounces solve themselves over time. So, in short, if the emails start delivering after 2 or 3 attempts, it means the bounce you were experiencing was a soft bounce.
Hard bounce: Hard bounces are more problematic since they indicate a more permanent reason for your emails being bounced from specific addresses. So if you experience a hard bounce, the chances are you will have to remove the addresses causing hard bounce to clean your email database list.
Use call to action to remove unengaged recipients
As a digital marketer, you are probably familiar with calls to action. Usually, these calls to action are used to direct the recipients of emails towards certain products or landing pages. However, you can use the call to action technique to clean your email list as well. Every email list contains email addresses that receive emails from the sender but don’t open emails or engage with your business. Continuing to send emails to these people can incur costs without offering returns that engaged recipients offer. An excellent way to identify the unengaged recipients is by asking questions, asking for feedback, sending polls to your email list and seeing which customers respond or open the emails. If some email recipients haven’t opened emails from you in 3 months or more and are not responding to calls to action, you should separate these addresses from engaged ones.
Once you have separated low engagement addresses from high addresses, you can try to engage these low engagement recipients by sending them specialized content and offers. You can send them exclusive offers and content or even gifts to turn them into more engaged recipients so you can move them back to the engaged recipient list.
Use marketing automation tools to clean your targeted mailing lists
Using email marketing automation tools can help you in identifying and removing inactive or outdated email addresses. You can also set limits such as addresses that haven’t opened your email in the past 3 or 4 months are automatically removed from the list, and the list stays clean.
You can also try using products like SendX. SendX is an intuitive, affordable, and feature-rich email marketing software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry and provides unlimited email sends with every plan, powerful automation capabilities, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing.
Customers can easily integrate SendX with the following applications Zapier, WordPress, Upscribe, SumoMe, Slack, WooCommerece, Medium, Getsitecontrol, Thrive Leads, Optin Monster, Stripe, PayPal, Facebook, Google Analytics, Click Funnels, Instapage, and more!
