If you are an employer, this article is for you! Discover the best hiring tips for employers. In this article, you will find some useful insights into the hiring process of employers. These tips will help you find, attract and hire the best new employees and improve your whole recruiting process!
Why should employers improve their hiring process?
Hiring new talent is an inevitable and critical part of every company’s growth. The hiring process has evolved over time, becoming more and more complicated for employers. These days, it is not enough just to post your open job positions on job boards, review received applications, and conduct interviews with the top candidates.
If you want to find, attract and hire the best people, you need to improve your hiring process. The way employers recruit has changed. In 2019, it’s safe to say that candidate is a king. It’s a candidate-driven market out there. With low unemployment rates, most of your potential candidates are already employed. Recruiting these so-called passive candidates is a challenging task.
What can you do to attract these already employed candidates? Since they already have a job, these candidates won’t be looking at job boards. So where can you find them and what should you do to attract their attention? How can you convince them to leave their current job and come to work for your company?
Top 5 hiring tips for employers
Here are a few steps you can take to improve your hiring process and attract the best candidates:
Tip #1: Write a job description that stands out
In the current candidate-centered job market, the best candidates receive a lot of job offers. This is why you need to make sure that your job description is different and unique! How to do it?
Follow this simple rule: Put yourself in your candidate’s shoes. What would you like to read in a job description? Would you be attracted to a job description that goes on and on about a company and lists a laundry list of job requirements and needed qualifications? Let’s be honest – you probably wouldn’t. There are millions of job descriptions like that out there. Remember, you don’t need a job – you already have one. You are just window shopping to see if you can find a better job than the one you already have.
Make your job description stand out by emphasizing everything your company offers to its employees. Make sure you mention your career advancement opportunities, competitive salaries and additional perks and benefits!
Tip #2: Create an employee referral program
One of the best ways to reach already employed candidates in through your own employees. Ask your existing employees to recommend great candidates! This way, you can leverage your employees’ social network and their personal connections to spread the word about your current job openings.
In order to keep this process structured and transparent, you should implement an employee referral program. Check out the guide for setting up an effective employee referral program and follow the outlined steps to create and implement an effective employee referral policy.
To ensure your existing employees’ collaboration and engagement, explain to them the importance of their contribution and how they can help your company grow. You should also think about the way to reward them for their time and effort by offering appealing employee referral bonuses.
Tip #3: Present a great employer brand
In order to attract already employed candidates, you need to present your company as a great place to work. When they look at your career site, your potential candidates must think: “Wow, this is a company I would like to work for!”. When they browse your company’s social media profiles, they should have the same reaction. To finally confirm their impression, you have to make sure that you have a glowing review on company review sites.
It sounds like a lot of work, you’re probably thinking. How can I build and manage all those different communication channels in order to present my company as a great place to work? It might seem overwhelming at first. This is why you need to create a plan and structure your employer branding efforts.
Luckily, there is an easy to follow and implement 5 steps process for building your employer brand. Follow it to create a successful employer branding strategy which will enable you to build your company’s reputation as a great employer!
Tip #4: Ask great interview questions
Once you manage to get the best job candidates into an interview, you need to ask the right job interview questions. Great interview question will help you choose the best job candidate for your open job positions and your company culture.
Besides asking the best job interview questions, you also need to make you interviewing process as pleasant as you can for your candidates. According to LinkedIn’s research, 65% of candidates say a bad interview experience makes them lose interest in the job!
In order to avoid common interviewing mistakes and make sure candidates walk out of your job interview hoping they will get the job, you need to learn how to be a good interviewer. Come prepared, allow candidates to ask questions, give them an office tour – these are just some of ideas you can implement to offer a great interviewing experience for your candidates.
Tip #5: Leverage technology
If you’re still using your email and excel tables to organize your hiring process, communicate with your candidates and track received applications, you could benefit greatly from leveraging HR technology.
Think about investing into a modern recruiting tool. Modern, all-in-one recruitment tools have many benefits. They can automatize resume parsing and screening and your communication with candidates. With these tools, you can also create a great career site easily and set up an automated employee referral program in just a few minutes.
Using these tools will make your life easier and you will be able to find and hire best candidates faster with a smaller budget.
These days, when most high-quality candidates are already employed, employers in need of new hires struggle to find suitable candidates. So, what can you as an employer do to fill your open job positions successfully?
First, you need to perfect your job descriptions and make them stand out. Next, you need to use innovative hiring methods to reach already employed candidates. Then you need to make sure that you present a great employer brand that will pique your potential candidates’ interest and convince them to apply to your open job positions. You also need to tweak your hiring process in order to offer the best possible interviewing experience and present your company as the best place to work. Finally, you should think about investing in modern recruiting tools that can help you recruit easier and faster.
About the author
Kristina Martic is a Director of Marketing and Employer Branding at TalentLyft. She is an experienced digital marketer and a certified Recruitment Marketer passionate about latest marketing and recruiting trends.