Create a blog based on a topic your clients are interested in
A few years ago, creating a successful business meant having a large budget and media campaigns that promoted your product or service.
It’s not like this anymore.
With the explosion of digital technology, it is possible to create a successful business without spending too much money.
You can start off with something simple like hosting a free online talk show via YouTube or Facebook. Then add some advanced software such as an autoresponder system to keep in touch later.
The key word here is “potential client”. I mean, you don’t want to spam people, do you? So make sure to only contact potential customers through well-designed content.
That means no annoying sales messages. Rather, use your own experience to help them! Or perhaps an interesting article they might find related useful.
Whatever you choose to do, make sure it is natural and goal oriented. Your readers will tell if you pull a trick or go overboard.
Offer a content marketing campaign
You can’t just keep posting random stuff and expecting people to find you appealing or interesting. That wouldn’t work!
So what are some other ways to attract new customers? Here are four ideas that could help you grow your business via content.
1. Create a blog
A lot of businesses these days don’t have a website. They’re missing out on an opportunity to share their experiences with the world and gain exposure.
Creating a free WordPress blog is a great way to start building your online presence. By sharing your expertise through writing, you’ll be helping others learn about the products and services you offer. Your potential clientele will also be able to read your thoughts on related topics — something they might enjoy doing if they need some guidance.
2. Start a YouTube channel
Running a video blog isn’t as easy as writing a few paragraphs every week. So instead, create an individual YouTube channel designed to draw in new visitors.
Your channel can be focused on anything – from discussing beauty tips to informing viewers of what you sell. The best beauty gurus advertise themselves by offering helpful reviews and tutorials.
3. Host a webinar
Webinars are quite common these days. People use them to hold educational events
Encourage your clients to start a podcast
A lot of business owners have left their jobs with paychecks in hand, thinking they’ll never make enough money to survive. But that doesn’t seem to be the case for many anymore!
With technology making it easier than ever to produce content, launch an online presence and connect with people all over the world, there just aren’t as many barriers to entry for starting a business.
If you’re struggling to come up with ideas for business projects, try brainstorming ways to help your peers or other businesses achieve their dreams. Perhaps you can offer some tips or even ask if anyone is looking to get started.
Alternatively, you could create your own project by launching a podcast. This is when someone talks about something they are passionate about for a set amount of time every week. It’s most often done for entertainment purposes, but some use them to promote themselves or their products and services.
Podcasts have become very popular due to their interactive nature. Listeners not only enjoy hearing the speaker talk but also like being able to comment or give feedback.
Try these content marketing strategies
There are various variations of content marketing. If you find yourself inundated with options (not a terrible situation, by the way), you might want to start considering your skills and the resources you can access.
For instance, if you are a writer or know someone who is, starting a blog might be your best bet. A podcast will suit your voice on the radio better. You can try the following content marketing ideas.
Develop case studies. You can create case studies regarding particular loan scenarios that you were able to assist with in order to increase your credibility and impress clients.
Make checklists that will be useful to customers. Making a checklist is a terrific approach to establish authority and has previously shown to be successful. Examples could be a checklist of loan documents or things to think about before applying for a loan.
By conducting original research, share your insights. The finest technique to demonstrate what you have learned as a mortgage broker may be through this.
It is also a useful approach to reaffirm the distinctive perspectives and encounters you have had while working in the mortgage sector.
Host podcasts or webinars on the topic of mortgages. You might run podcasts or webinars about the application process or any other aspect of mortgages. By demonstrating your areas of experience in this manner, you will increase your authority and reputation in the mortgage industry.
The advantages of content marketing for your mortgage company
Engagement is one of the main advantages of content marketing for your mortgage business.
According to data, valuable content that is consistently published has a greater positive impact on potential buyers than the majority of other marketing strategies. Instead of using the more conventional techniques of calling or emailing, content writing, for instance, enables an audience to communicate with you directly.
Prospective clients prefer to deal with people they can relate to (as opposed to a bot or algorithm).
You can readily reassure them by talking to them about specific concerns they have. Additionally, increased audience participation results in more views for you. This frequently generates more business.
Building brand awareness, which can normally be a time-consuming process, is another benefit of content marketing. Essentially, rather than pushing your products or services on clients, you want them to find out about them on their own.
Publishing captivating and valuable material as opposed to spamming customers is one efficient approach to do this. By including helpful information in your writing, you can demonstrate your competence and earn readers’ trust.
Distribute content in the form of a blog post, video, or slide deck
Writing a solid article or producing a powerful presentation is a great way to attract new clients. But publishing quality content isn’t always easy, especially when you’re running low on inspiration and time.
That’s where distributing your content comes into play. By offering your expertise to other people for free, you can start building up your portfolio while also generating revenue.
Here are four ways to distribute content effectively. Try one out today!