Color is a massive part of the human experience. We can’t avoid it from the moment we’re born, nor would we want to. Color evokes emotions, heightens our senses, and even has physiological effects on our brains and bodies.
This is why color psychology in marketing is of the utmost importance. If you take a look at the most popular logos, for instance, you’re going to see a lot of the same powerful colors being used.
Colors such as red, blue, green, purple, black, and orange, can be highly effective communicators all on their own. On the other hand, bad color combinations also communicate effectively, telling potential customers to stay away.
When it comes to your retail store or office space, wall color is also a crucial component to “sealing the deal.” A poor choice in wall paint or decor could be the loudest “voice” in the room, regardless of the quality of your product or service.
For instance, black denotes mystery or luxury, while red increases the heart rate and can bring to mind pain. Blue can increase the trust factor, while green can cause customers to be motivated to engage with the product or service.
When it comes to your business, your color choices are sending clear messages. Make sure you know what messages you want to send and choose the colors that will partner with you.