One of the main things to focus on as an Amazon FBA seller is to develop your brand image which includes an extremely vital element, your logo. A logo is a symbol composite of texts and/or images that represent your brand the most. It can carry a reputation, increase recognition, build trust and so much more. Some might think that having a logo is just another cost with little value, but in reality, there are many benefits to creating your brand logo. Here are five of them:
- Increase your brand’s identity by personalizing your company’s image
Just like personal branding is important in trying to build yourself recognition, business branding is essential to improve your Amazon FBA business and is vital in e-commerce. You’ll need a logo to make the best impression on an audience, increasing their trust in you as an online seller. When they see that the brand is personable, it becomes easier to believe in its product line and company values. The more relatable your branding is, the more likely consumers will buy from you.
Consumers today are increasingly conscious of the brands they support. They not only want to buy a product – but they also want to see who’s behind the story. So when you have a logo, your audience can start to better connect with your brand, elevating their trust in the products you’re selling.
Consider the moment when someone sees your logo and immediately associates it with your brand as a significant achievement. When you’re memorable with what you have to offer, you’re raising your brand’s image and recognition!
Keep in mind that a good logo can act as leverage against other sellers. This is especially helpful when the competition is tight in your products’ category. Avoid relying on advertising services like Amazon DSP to boost your sales and visibility on the platform and attempt to build a brand that can help support itself.
Although some may opt for pricier options such as having a logo created by a professional, you can always take advantage of the free or lower-budget online apps available, such as FaceTune or Canva. These options are very user-friendly with a number of capabilities. If you’re strapped for cash or just getting started, this would be the best route for you. So don’t feel pressured to look for a professional one right off the bat – consider your options and brainstorm!
2. Make your brand recognizable for new and returning customers
Having a logo is part of the process for your Amazon business to build its image and recognition in the online marketplace. Consumers can quickly associate your logo to their experience with your brand’s products or services, which can help launch your business towards success or disaster. Your logo is essentially the symbol you will use to represent your company, so backing it up with the reputation you want it to have is essential.
You want to ensure that your logo represents a positive reflection of your brand and is recognizable. Take, for example, how effortless it is for consumers to recognize the “M” Golden Arches along with the colors red and yellow for the McDonald’s logo. An individual can instantly recognize it even without a name. You’ll know you have a great product and brand once you reach this phase.
One of the most significant advantages you can get from building your logo is personalizing your company’s image. When a business has a logo, they have already started their branding and marketing journey. For example, if you’re an Amazon seller who wants to stand out among the other sellers in this online marketplace, then creating a unique symbol for your products will be a great move.
It also proves to your consumers that you’ve already established your business compared to your competitors. Having an eye-catching business logo might not seem like it’s such a big deal when in reality, its power is wildly significant. Take advantage of this simple yet very efficient marketing strategy, and you’ll see the results in no time!
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3. Build trust from your consumers with your unique logo
When you have a business, it’s essential to first build trust before selling something to them on Amazon. Many shoppers only purchase items from trusted brands or companies because of the rapport they’ve made with that company’s brand and values over time. That said, it’s a great move to create your business logo if you want consumers to recognize you and start to trust your business with the products you’re selling to them.
A business logo is one of the most powerful tools to build up your brand’s name. Trust is necessary if you want consumers to buy from you, so it’s a great move to have something to help people recognize and remember what the company is offering.
Having a logo is just an initial stage of supporting your brand’s name. The end goal should always be about creating customer loyalty and trust in the long run. It takes time, but this move will pay off once you have already established yourself as a recognizable Amazon business owner or seller!
Keep in mind that many consumers trust a brand more if it has a “face.” This can be in the form of a logo or spokesperson – something recognizable that will retain in your target audience’s mind. So the more eye-catching and attractive your logo is, the higher the chances of you attracting your market.
4. Tell your brand story, values, and style with the right logo
A logo reflects both what the company does and how they want to be perceived by the public. It should be simple, but it has to include all the elements you want people to see when looking at your brand or business name. You can either create one yourself or outsource this task through a designer who can include their expertise with elements best suited for business logos.
A business logo can be something that is drawn or designed. It could even incorporate your company’s name itself (similar to how Amazon created the “A” arrow with its name to represent their brand and products). But if you want to make an impact on consumers, then having a design that captivates your target audience as your logo can definitely help in swaying customers your way instead of anyone else’s.
There are a lot of ways you can use your business logo. Aside from representing your products and services, businesses could also use a company’s logo in advertisements to market their brand or business online.
A good way for Amazon sellers to use their own personal logo is by adding it on listings images where there is room for visual added value. Your business’ logo is one of the first things a consumer notices when they go to your product listings, so this can help increase their curiosity and interest to click on the link to buy from you.
5. Make identifying your brand easier for customers doing research to find out about your company’s or products and services.
Amazon sellers can add their logo to product listings in the images section. It’s an ideal placement for people shopping for your products or services online because it’s within eyeshot! Remember, the key is to stand out! Once you have established your brand, it will become easier for your audience to recognize your products, so make an effort to develop your logo and other brand elements. You’ll know you’ve reached superior logo/brand status when your target audience can instantly identify your products without having to do extensive research.
Remember, in cases where customers need more information from you, your logo can be a big help in identifying where the product came from. That’s not to say your logo reveals all the details of your brand/business, but it should be distinguishable enough that people can use it as an asset to learning more about your brand and what you do.
Final Thoughts: Invest In a Good Business Logo For Your Amazon Business Today!
If you think that it’s too hard to create your own logo, think again. There are many online tools that exist to help you design a professional-looking logo for your company. Some even provide helpful tips on making the best use of these tools and let you create a logo based on already existing templates. These tools are a lifesaver and let you customize designs that already include elements for a great logo.
You’ll be surprised at just how simple it is to do! So don’t forget about the benefits you’ll get from building a unique brand identity – from boosting brand recognition, building trust with consumers through personalization, and giving customers more accessible information about your company or products and services.
Don’t miss out on this opportunity to make your brand more recognizable over your competitors. It’s a straightforward way to stand out without breaking the bank! Do you want your business to generate more sales? Ensure recognition and build your brand with a memorable logo today!
Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.