Studies show that anywhere between 55% and 60% of consumers worldwide take vitamins and supplements on a daily basis. There has been an observed overwhelming growth of the supplement business, and in the US, every demographic has been affected. From age to gender to location, supplements of all kinds are taking center stage. In fact, in the past year, Americans have consumed vitamins, specialty supplements, herbals, botanicals, sports nutrition supplements, and weight management supplements.
It is because of this that the market for these products hit record growth in 2021. This growth can be explained by aging populations, an at-risk global population, and increased mortality rates. During COVID-19, supplement use skyrocketed, with scientific backing for vitamins increasing consumer confidence. Vitamins may improve bodily functions, reduce injuries, and slow the rate of brain shrinkage, among other found benefits.
Several credible and well known experts are currently shaping the supplement and vitamin field into what it is today. The industry is projected to reach a global value of $98.6 by 2031 at a growth rate of 7.6%. New supplement categories are constantly entering the scene, and new brands continue to find success as the world moves towards a more health-oriented way of life.