For marketers, significantly improved conversion rates are the key to a successful endeavor. For this reason, many companies make use of different marketing strategies to provide their potential customers with all the information they need about the new products and news. However, a lot of them fail to make the most out of product video ads.
Understanding the importance of video content marketing has become an essential skill every business owner should have. Pushing the idea of video ads as one of the latest buzzwords around, it has quickly turned into a necessity to stay on track with all the developments on the subject. So If you want to boost sales, using video ads is a good idea. This post will give you a step-by-step guide on how to create product video ads and how they can benefit your business.
Why You Should Use Product Video Ads
Product videos are more likely to convert than static images because they give customers a chance to see products in action and get a better idea of how they work before making a purchase decision. The more specific you are about what people should expect from your product, the more likely they are to buy from you. And since most people prefer watching videos over reading text on their phones or desktops, product videos are also more likely to increase engagement with your ad campaigns overall — even if the engagement doesn’t always translate into sales right away.
Tips For Making Product Video Ads
Start with your brand story
Your brand story should be told in every piece of content you produce, including your website and social media channels. The same goes for your product videos — tell your story! Why inspires you to pursue this kind of business? What makes your products unique? What problem do they solve? Be sure that every aspect of your business has a coherent narrative so that people can connect with what you’re doing and why they should buy from you instead of the competition.
You should also tell the story behind the products themselves—the story of how they came into being and why they were created in the first place.
Once you have completed the storyboard for your video ad campaign, start creating videos featuring different aspects of the brand story. You should have at least three videos ready before launching any campaigns.
Get to know your audience
Before you even start filming, make sure you know who your audience is and what they want from your business. You need to understand what makes them buy — what motivates them, what their pain points are, and why they’d be interested in buying from your store. If you do not consider these things, you will not know what kinds of content resonate the most for them.
Do some study on the people who make up your target audience so you can tailor your messaging.
Use high-quality footage
The first thing people notice about a product video ad is the footage. If it looks bad, it will turn them off straight away. The best way to avoid this is by using high-quality footage from the start.
Don’t just use shaky home video because it captures everything in one shot — including distractions like pets or kids running around. Instead, shoot your video with a tripod or Steadicam stabilizer so it looks professional and smooth from start to finish.
Find music that fits the mood of your video
Music can play an important role in influencing how viewers feel about a product or service. It can set the mood and tone of an advertisement, so it’s important to choose wisely. If you want to create a video that makes viewers feel excited about buying your product, you should use upbeat music with a fast tempo. If you want them to feel relaxed and comfortable with their decision, then you should use slower music with a slower tempo.
Showcase your product in action
Most people buy products based on emotion rather than logic, so when you use videos, show off how it works and what it can do. For example, if you sell makeup brushes, don’t just show them sitting on a table or in a box — show how they work when applying makeup. This will make viewers want to buy them because they will see how effective they are at applying makeup, not just how pretty they look sitting on a table or in an ad.
In the end, luring your customers with video ads is a worthwhile risk. The low cost, effectiveness, and range of targeting options make this one of the more attractive online marketing assets available. So don’t let an opportunity to expand your business escape you—try product video ads for yourself, and see if they can give your brand the boost that it’s been looking for.
Author’s Bio: Angel Bacasmas is a PR Outreach Specialist at VEED.IO. She is passionate about the arts, music, and fashion. She spends her free time reading books, watching movies, and playing sports.