We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve? While reading up on the latest articles and news releases is always recommended, social media conferences […]
9 Ways Increase Facebook Engagement In an Algorithm-Crazed World
Have you noticed your Facebook engagement has been on a downward spiral lately? There’s no need to panic. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares […]
Always Up-to-Date Guide to Social Media Image Sizes
Last Updated: May 3, 2018 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is […]
How to Create a Hashtag That Will Actually Get Used
With so many advertisements, billboards and commercials in our face, it’s tough to find one without a hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product […]
Why & How to Switch to an Instagram Business Profile
Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because […]
Meet Team Sprout: Shweta, Senior Software Engineer
Sitting down with Shweta, you quickly realize that one of her of most impressive qualities is her unique ability to balance highly technical knowledge with thoughtful communication. She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less […]
How to Run a Social Media Takeover From Start to Finish
If you’re looking to spice up your social media marketing, try your hand at a takeover. A social media takeover is essentially a form of influencer marketing. It’s kind of like dipping your toes into the pool but not completely committing to it. It’s often used to increase brand exposure, give some entertainment to the […]
How Much Should You Pay a Social Media Manager?
As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire […]
How to Use YouTube Analytics to Optimize Video Performance
Looking to grow your presence on YouTube? The key to making it happen isn’t hoping for a “viral” video or somehow gaming the algorithm. Building a successful YouTube channel starts by better understanding your audience, and that’s where your YouTube Analytics come into play. In fact, YouTube’s robust analytics platform clues you in on exactly […]
How to Streamline Your Agency’s Social Media Approval Process
Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain […]