The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser-target specific demographics, it’s […]
Complete List of Facebook Ad Sizes & Specs for 2018
Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to […]
4 Ways Sprout Helps Agencies Win New Business
Social has shifted how agencies approach everything from community management to collaboration. A one-size-fits-all approach to winning new business no longer works. Today the tools and platforms that you use to power your client’s social strategies and communicate success are more important than ever. And no one knows this better than the agency professionals themselves. […]
7 Must-Try Instagram Analytics Tools of 2018
As a company that makes social media marketing software, we’re well aware of all the different Instagram analytics tools out there. Over the years, we’ve seen new tools pop up on a seemingly daily basis. Having all these options available is overwhelming to say the least. Especially when a lot of these tools have similar […]
Facebook vs Twitter: Which is Best for Your Brand?
Let’s face it, you know you need to promote your business on social media. In fact, around 2.56 billion global social media users join the ranks each day on mobile, creating an astronomical audience for companies of every shape and size. The question is, which social platform should you be spending your marketing moola with? […]
9 of the Best Twitter Analytics Tools of 2018
Being on Twitter sometimes feels like you’re broadcasting into a vacuum. It seems even more like a vacuum when you’re not analyzing any of the broadcasts. It’s time to invest time and possibly even money into using the best Twitter analytics tools. The result will be a better understanding of your social ROI and where […]
6 Brilliant Facebook Campaigns (& Why They Worked)
If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone, incorporating social wall into your strategy could be a game-changer. Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure […]
Complete List of Instagram Ad Sizes & Specs for 2018
The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the […]
The Picture-Perfect Facebook Cover Photo Size Guide
Remember that old phrase “don’t judge a book by its cover?” Well, that doesn’t apply in the business world. Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s […]
All of the Social Media Metrics That Matter
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social […]