As the world of digital marketing is evolving, marketers are finally understanding the complexities of SEO and able to garner more and better quality organic traffic. In fact, 70% of marketers consider SEO more effective than PPC. Many of the respondents of the study conducted by Databox reported better results in terms of traffic, leads, and sales.
No wonder improving SEO and growing organic presence is the top most inbound marketing priority of around 61% of marketers.
Now, even though SEO has become less of a mystery for marketers, it’s not yet without challenges. One of the major challenges or maybe blessing in disguise for SEO marketers is the growing popularity of low-code/no-code platforms.
Around 84% enterprises have adopted low-code development approach owning to its many benefits including reduced strain on resources, accelerated speed-to-market, and easier digital asset development.
If you’ve have been doing on-page SEO even for a few months, then you know how essential the development of the website is for getting the desired results from on-page SEO efforts. This is why we are going to explore the possible impact of low-code platforms/low-code development approach on your SEO efforts.
Assuming the non-tech background of the marketers here, firstly we are going to get a quick understanding of this miraculous low-code/no-code technology.
What is Low-code Technology?
Low-code technology can be defined as a software development approach that requires little to no coding to build applications and processes. It largely uses the capabilities of visual interfaces with basic logic and their drag & drop abilities instead of hand-coded computer programming for building software applications.
Users with little to no software development knowledge can use intuitive interfaces to create mobile and business applications.
Now that we have a basic understanding of low-code technology, let’s explore its impact on SEO.
4 Ways Low-Code Platforms Can Impact SEO
- Better Tracking of Important Keywords
The most crucial part of the entire SEO process is the identification of the right, relevant keywords which helps Google understand the theme, topic, and the type of information you are putting on your website. Along with relevancy, the frequency of keywords also plays an important role.
Overstuffing of the keywords is actually considered a blackhat SEO practice which can negatively impact your SERP ranks.
Using a low-code platform, you can easily create a keyword tracker that enables you to closely monitor the use of your important keywords on your website. It can also be built to notify you in case of high-frequency or low-frequency of keywords.
- Improved Customer Experience
With low-code technology, the speed of development increases quite drastically allowing your development team to deliver the much-needed or in-demand features quickly.
This means low-code platforms can help deliver superior digital experiences to your customers without the excruciating months-long development process.
By delivering a superior customer experience and customer delight, you are building an unforgettable brand and fostering customer loyalty. Additionally, according to Forbes, Customer Experience is the New SEO.
- Better Link Management
According to the search traffic study by Ahrefs, the more backlinks your page has, the more search traffic it gets from Google. If high authority websites promote your content on their blogs or websites, it becomes easier for the Google crawlers to assess the value as well as the relevancy of your content. It is truly one of the most important Google ranking factors that directly impact your SEO visibility.
Now one of the challenges with link building strategy is link management; basically keeping track of all the backlinks to your main money pages, blogs, resources, etc.
These miraculous low-code technology platforms empower you to create a link management app in no time. All you need is an idea and the logic you want to apply, and voila! You’ll have an edge over your competitors with your streamlined link building strategy.
- Easier & Quicker Content Upload
As SEO professionals, you know the importance of keeping your website updated by uploading fresh, original and relevant content on a regular basis.
Now, I don’t know about you but I’ve had my fair share of back and forth with the development team to upload a single piece of content. This not only elongates the content creation and uploading process, but it also hampers the overall SEO strategy; always taking us 2 steps back every time we want to take one step forward.
Unless you have a full-featured WordPress backend to upload your content, you are always going to face such issues. And even with WordPress, there will be some obstacles if you ever want to customize a particular section of your website or blog.
All the above-mentioned hassles get eliminated with the low-code technology allowing you to upload anything within a matter of minutes using their super-intuitive and user-friendly interfaces. Moreover, if you’ve mastered your content creation process, you can always schedule everything in advance to make the entire process smoother and quicker.
Low-code: The Future of Development
Low-code/no-code technology is truly the future of development as more and more enterprises adopt it to build their websites, web apps, and mobile apps. As a marketer, if you’ve not yet familiarized yourself with the best SEO practices around low-code platforms, then it is possible you might miss out on a lot of big opportunities.
So, it’s better to embrace the changing world of development and evolve your SEO strategies accordingly.
Lucy Manole is a creative content writer and strategist at Marketing Digest, and also works with Supple. She specializes in writing about SEO strategies, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.