If you went on YouTube this morning and felt something was amiss but couldn’t quite put your finger on it, you were not alone. The company made several changes to the user interface (UI) for the desktop and mobile platforms, along with a redesigned logo. A Look at the New YouTube Design The logo change […]
Facebook Hits 2 Billion Monthly Users
The meteoric rise of the number of active monthly users on Facebook (NASDAQ:FB) is nothing short of amazing. And when Mark Zuckerberg announced that Facebook has 2 billion monthly users, the company both appreciated the accomplishment, and the sense of responsibility that came with it. Facebook Chief Product Officer Chris Cox told TechCrunch, “We’re getting […]
Pinterest Upgrades Promoted Video With Autoplay
After introducing Promoted Video ad units last August, Pinterest is adding autoplay on those ads . This new format of video plays as soon as you scroll across your feeds. They also autoplay in the platform’s search results. New Pinterest Promoted Video Autoplay Feature “So when someone knows exactly what they’re looking for on Pinterest, […]
How to Use TrueView for Shopping to Put Video Ads on YouTube
TrueView is a Google AdWords feature designed to make video advertising simple and effective. Specifically, the too, helps you place video ads on YouTube, the second largest search engine after Google, whose parent company owns both platforms. The three way marketing connection between YouTube and your business comes together with TrueView for Shopping. How to […]
What Are Second Screen Stats and What Do They Mean to Your Business?
More than 70 percent of adults surf the web on their phones while they watch TV. They’re looking at sites they see in commercials. And they’re definitely reading and commenting on social media. You can assume they’re also doing other things like looking up actors’ previous roles, sports stats, etc. This happens so often a term […]
Facebook Unveils New Community Help, Safety Check, Donation and Non-Profit Partnership Tools
Facebook (NASDAQ: FB) recently unveiled some new tools as part of its Live feature at the social network’s first Social Good Forum held on 17 November in New York. The new tools include community help, safety check, an expanded fundraiser features, and nonprofit partnerships. New Facebook Features for November 2016 Naomi Gleit, VP Social Good […]