The Yext (NYSE: YEXT) Spring ’18 product release has added 15 new Knowledge Assistant skills and improvements across the Yext Knowledge Engine. With these additions, you will have more control of your brand and digital presence by just using your voice to make changes and look up your data. Yext Knowledge Assistant Update The new […]
What is Cross Promotion and How Can it Benefit Your Small Business?
Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping for new computer on a website from a company that sells business models. An ad […]
How to Create a Hashtag That Will Actually Get Used
With so many advertisements, billboards and commercials in our face, it’s tough to find one without a hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product […]
6 Brilliant Facebook Campaigns (& Why They Worked)
If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone, incorporating social wall into your strategy could be a game-changer. Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure […]
10 Ways to Market Your Small Business More Effectively
When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need. Here are 10 things to consider for marketing […]
Polarizing Brands Not Exactly Hurting, But Should Your Small Business Get Into the Act?
Morning Consult and its survey of 336,370 Americans has revealed the most polarizing brands in the country aren’t exactly hurting for business. The top 10 brands are directly or indirectly related to the President, with Trump Hotels taking the number one spot. This is the inaugural survey of Morning Consult’s Most Polarizing Brands designed to […]
10 Ways to Branch Out Your Marketing Strategy in the New Year
Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your […]
Update Your Online Marketing Strategy with These 10 Tips
You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members […]
Can Customers Find Your Company’s Phone Number? Here are the Places They’ll Look (INFOGRAPHIC)
Want to make it easier for customers to connect with you? Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers. That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine. Data compiled by the […]
6 Killer Ways to Use Automated Marketing for Your Small Business
If you believe that automated marketing and email marketing automation are the same thing, you’re not alone. However, as you can see from the chart below, the use of marketing automation extends beyond email. Pulled from the pages of the Email Marketing & Marketing Automation Excellence 2017 Report, this chart reveals the top six ways marketing automation is being […]