Have you ever thought of deploying a customer loyalty program to drive more repeat business? And what about offering gift cards for your customers to purchase? Customers love these kinds of programs. What’s more, done right they achieve real financial benefits. For example, a University of Chicago study found that loyalty programs increase purchases by 20%. A […]
64 Percent of Top Performing Marketers Use Automated Email Weekly, New Report Says
A majority (64 percent) of high-performing marketers send automated emails to their contacts at least once per week. And that’s how they generate the maximum number of leads. The insight comes from the new 2016 State of Customer Journey Marketing Report. Conducted by Cint.com, on behalf of San Francisco-based email marketing and marketing automation software […]
A Guide to Local Content Marketing for Small Businesses
A significant portion of Google searches relate to a specific location. People search for things like “pizza New York City” or “spa Daytona Beach” millions of times per day. That’s because location is just as important for your website as it is for real estate. Tagging your content with relevant local information can draw in […]
5 Advanced Local PPC Techniques
Unless you run a huge corporation with locations in multiple countries, and your products and services are available globally, it’s more likely that you want to reach a certain area with your advertising. If you run a bakery in Chicago, then you want to reach people who are actually in the Chicago area that can […]