Artificial Intelligence (AI) can be intimidating to small businesses. In fact, a survey commissioned by Salesforce (NYSE: CRM) last year found 61 percent of small business owners felt they weren’t ready to adopt it. They felt AI was too complicated for what they needed. Salesforce wants to change that perception with its AI platform, called Einstein. […]
The Difference Between Loans, Cash Advances and Factoring
Getting the right financial product for your small business is important. However, entrepreneurs should be careful about which small business financing options they choose. Some make more sense for your company than others. Small Business Trends talked with Hanna Kassis an expert at Segway Financial about how to differentiate between loans, cash advances and factoring. “The […]
Facebook Hits 2 Billion Monthly Users
The meteoric rise of the number of active monthly users on Facebook (NASDAQ:FB) is nothing short of amazing. And when Mark Zuckerberg announced that Facebook has 2 billion monthly users, the company both appreciated the accomplishment, and the sense of responsibility that came with it. Facebook Chief Product Officer Chris Cox told TechCrunch, “We’re getting […]
Pinterest Upgrades Promoted Video With Autoplay
After introducing Promoted Video ad units last August, Pinterest is adding autoplay on those ads . This new format of video plays as soon as you scroll across your feeds. They also autoplay in the platform’s search results. New Pinterest Promoted Video Autoplay Feature “So when someone knows exactly what they’re looking for on Pinterest, […]
6 Killer Ways to Use Automated Marketing for Your Small Business
If you believe that automated marketing and email marketing automation are the same thing, you’re not alone. However, as you can see from the chart below, the use of marketing automation extends beyond email. Pulled from the pages of the Email Marketing & Marketing Automation Excellence 2017 Report, this chart reveals the top six ways marketing automation is being […]
How to Use TrueView for Shopping to Put Video Ads on YouTube
TrueView is a Google AdWords feature designed to make video advertising simple and effective. Specifically, the too, helps you place video ads on YouTube, the second largest search engine after Google, whose parent company owns both platforms. The three way marketing connection between YouTube and your business comes together with TrueView for Shopping. How to […]
Spotlight: AliDropship Makes Life Easier for eCommerce Businesses
Starting an eCommerce business can be a lot easier with the help of a drop shipping company like AliDropship. You can read more about this small business and the services it provides to eCommerce businesses in this week’s Small Business Spotlight. What the Business Does Offers services for drop shipping businesses. Yaroslav Nevsky, CEO of AliDropship […]
2.5 Million Small Businesses Are Owned by American Military Vets (Report)
The U.S. Small Business Administration’s Office of Advocacy recently released an encouraging report on veteran-owned businesses. The report, which is based on the latest available data from the U.S. Census Bureau’s 2012 Survey of Small Business Owners (released December 2015 and February 2016), shows about 2.52 million businesses in the U.S. majority-owned by veterans. Almost […]
Modern Interior Design of New Office
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5 Tips to Choose a Customer Loyalty Program for Small Businesses
Have you ever thought of deploying a customer loyalty program to drive more repeat business? And what about offering gift cards for your customers to purchase? Customers love these kinds of programs. What’s more, done right they achieve real financial benefits. For example, a University of Chicago study found that loyalty programs increase purchases by 20%. A […]