If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone, incorporating social wall into your strategy could be a game-changer. Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure […]
7 Reasons Leaders Should Focus on Developing Employee Soft Skills
Why are we still talking about the importance of leaders developing employee soft skills? Here’s why: the more that automation in all of its forms become part of our daily work lives, the more we need to bring to bear the one thing that a machine will never be: human. And that humanity is most […]
3 Steps Accountants Should Consider in Wake of Cambridge Analytica–Facebook Violation
Last month, businesses and consumers around the world were shocked to learn that Facebook enabled third-party companies to collect the personal information of more than 87 million Facebook users. As Facebook’s public relations apparatus shifted into damage control mode and issued fervent apologies, we saw Mark Zuckerberg publicly admit to a “huge mistake” and promise to […]
Owning the Digital Relationship Is Key to Client Retention
During its long history, the accounting profession has repeatedly demonstrated its capacity to adopt and adapt to changes in business practices, statutory regulations, and technology. The flexibility and technical proficiency this demands is part of the professional DNA. In the digital age, however, the speed of change makes keeping pace difficult, even for the most well-resourced […]
Complete List of Instagram Ad Sizes & Specs for 2018
The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the […]
The Picture-Perfect Facebook Cover Photo Size Guide
Remember that old phrase “don’t judge a book by its cover?” Well, that doesn’t apply in the business world. Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s […]
All of the Social Media Metrics That Matter
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social […]
Rethinking Remote Relationships
According to a VitalSmarts survey of 1153 global workers reported in Harvard Business Review (April 2018), remote employees feel left out and disadvantaged as a result of their status. And it goes far beyond ‘out of sight, out of mind.’ In dramatically larger numbers than their co-located colleagues, remote employees feel that: Colleagues lobby against […]
Work-life Balance: It’s Becoming a Blur
First introduced in the UK in the late 1970s, the term “work-life balance” has only become more popular and relevant over time. While the focus has morphed over time to consider the needs of different audiences within the workplace—mothers, the sandwich generation, millennials and more—the basic question has remained constant: How can we find and keep hold of that elusive holy grail—the equilibrium between the […]
Attenuating Attrition: How Leaders Can Create a Sticky Situation
As I led a recent session with regional executives within a global organization, the conversation turned to retention—or more accurately, attrition. The most senior leaders lamented their powerlessness over the dynamic facing them. They described a talent market that valued a level of progression, compensation and benefits that exceeded what was expected—or accommodated—anywhere else in […]