How to Use Social Media to Grow Your Business

social media to grow business

Using social media websites such as Facebook, Twitter and Instagram are great ways to get your business name out there. Utilizing all platforms available is extremely important because everyone is online these days and looking for the next best thing. This next best thing, interestingly enough, could very well be your business. You never know which of your Instagram followers will convert into customers, so its important to nurture those leads. 

SEO Optimization

Through SEO (Search Engine Optimization), you will bring in clients through search engines, not just social media websites. This can be done by adding a link to your business through your social media page. The best way to do this is to use a specific keyword a number of times on your website through your social media website and have a couple of articles on your website with it hidden in there. For example, you could do something along the lines of “Amazon SEO Company or cheap Amazon marketing company”. 

However, if you’re looking for faster results, you can consider advertising on Google using the best Google ads scripts. While SEO takes time, advertising can give you some more immediate results.

Use Twitter Like No Tomorrow

Twitter is the social media website that you want to use the most. Not only is it a powerful marketing tool, but it can also be used to focus and share updates, learn from your client’s past experiences, connect with your professional peers and even connect with your clients to see how they are doing. You can tweet a short message of up to 140 characters each throughout the day about anything regarding your business services. 

You can reach out and advertise your business on Twitter quite easily as users who are your clients will be able to recommend you to their colleagues and business partners by following and forwarding your feed. Twitter offers the following benefits:

  • Being able to post relevant information to your clients, and prospects.
  • Use website links, such as yours, as well as intriguing content using your specific keyword that is linked back to your website to get attention.
  • Fun articles and pictures can be posted and shared, especially fun pictures from around your business of whatever you want.
  • And more!

Contests Through Facebook and Twitter

This is the best way to gain new clients through social media while reaching out to your current clients, as well. For example, you could post a picture that has to do with the contest you are holding, and for someone to win, they must share your picture onto their news or Twitter feeds with a specific caption, which could be the name of your business service, using a hashtag. So, for example, it could look something like, “#LABestSEO”. You can even read a guide to hashtags online to see how they work.

This is a great way to reach out to potential clients in a subtle, friendly manner. Surely those who are participating will be asked by non-clients how they can enter the contest as well, and, in turn, they will be directed to your Twitter, Facebook, Instagram or whichever social media website you are using to hold the contest.

Using Social Media for Your Business Growth

Utilizing all of the great benefits that social media marketers will bring to your business will surely bring in some growth, which means new clients! Saying that social media websites such as Facebook, Twitter, Snapchat, and Instagram are popular is definitely an understatement because if you’re not online these days, then what are you doing? Businesses just like yours have all made the switch to having an online presence, among other things, which means that it’s your time to shine as well. Ultimately, growing your social media will help your business grow. 

Author: Louise Harris is the co-founder of a Church Marketing Company and marketing strategist working with various brands online. She is the content marketing manager at a Content Creation Agency, Html to WordPress, and Royalens. She is an excellent Editor, a wonderful writer, and a magnificent marketing specialist. Visit her book list here or follow her on Twitter @lastredit.

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