The coupons are an ideal strategy to bring people into your business when executed correctly. But if it is not done well, it can go awry.
The coupon deal industry is growing rapidly that is currently valued at $485 billion. What’s even better is that there are numerous opportunities for smaller companies to convert website visitors into customers. Despite big players like Knoji, Discount Codez and Saving Says, there is still room for smaller businesses to grow, they can still flourish with ease.
Almost 90% of coupon traffic consists of buying traffic since individuals usually search for coupons just before making a purchase or when they see the ‘discount’ or ‘coupon’ code box at checkout. Discounts and coupons at the checkout are a milestone because all they need to get offered excellent deals.
In this blog post, we will provide you with ten tips to assist you in expanding your coupon business in 2023.
- SET GOALS FOR YOUR CAMPAIGN
Ensuring your goal before you start a campaign is a crucial step to success. Decide what you hope to achieve with the campaign, such as increasing foot traffic or building up your mailing list. Keep writing them down so you don’t miss out on any.
Next, research the market to know your competition and the preferences of your target audience. This will help you make a good decision about the appropriate discount to offer and the best platform to advertise your coupons.
Segment your email list and test different offers to track the campaign’s effectiveness. By experimenting with smaller groups of customers, you can identify the most successful strategies and avoid negatively impacting profits.
- OFFER YOUR BEST DEALS TO ATTRACT MORE CUSTOMERS
Offering the best deals to your competitors is a great way to attract new customers and retain existing ones. This way businesses can encourage customers to purchase items which they might have been willing to buy or not. This can help increase sales and revenue.
The potential to save money draws people to your website. Therefore, it is crucial to focus on these two things to succeed:
- Offer outstanding deals on your website
- Determine what your customers want most.
To achieve this, you can:
- Analyze the most popular keywords and conduct surveys to gain insight into customer preferences.
- Ask customers directly for feedback on the types of deals they would like to see.
- Research the deals being offered by your competitors and create a good campaign through this.
It is important to offer your customers the deals they would not want to miss, even if they may not result in substantial profits for your business. By prioritizing customer satisfaction, you can foster loyalty and encourage repeat business, ultimately leading to higher profits in the long run.
- CREATE MORE AFFILIATE SALES
By creating Affiliating sales, you can have primary revenue for coupon deal sites. Therefore, businesses must spend time seeking out high-quality products and services that they can promote on your website to grow their sales and visibility.
Additionally, the discounts you offer must be significant enough to please and excite the website visitors to purchase through your site. If the discount is not enticing, customers may simply go directly to the company offering the product or service.
4. KEEP ADVERTISING AS A SECONDARY SOURCE OF INCOME
Advertising helps create additional revenue from your coupon sites.
By installing Google AdSense, you can offer advertisers the opportunity to reach your website audience via AdWords.
The process includes: Sign up for AdSense with your company-registered email address, Google will place a code on your site that identifies your content and displays relevant ads. You will receive payment each time someone clicks on one of these ads.
Alternatively, you can also publish sponsored posts and deals on your site, that direct visitors to other websites and earn compensation on your behalf. This approach can be particularly effective if you have a large, engaged audience that trusts your recommendations.
- TARGETTING KEYWORDS
As a coupon business owner, you should consider targeting keywords to get organic traffic. To get started, it’s important to target the right type of keywords to maximize your exposure. One effective tactic is to focus on discount deals by location, whether that be by country or city.
For instance, you could target discount deals exclusively for specific locations such as New Zealand or New York. This can help attract visitors who are specifically looking for deals and increase your chances of converting your impressions into sales.
- STAY ACTIVE WITH REGULAR NEWSLETTER OFFERS
Having your audience’s email addresses will help you build a list for your business. Not only will it enable you to make your presence available to your customer’s notification bar, but it will also help you seize various opportunities.
Ensure that your discount coupon is visible but not intrusive in every newsletter you send out. You never know when your audience might need or want to purchase your services, so including discount coupons in your email newsletters can increase the chances of them seeing it at the right time, as it has always been present.
Andrew Mathon is a freelance blogger and writer, passionate about following informative blogs. Currently I’m working as a part time writer at Saving Says, a website for savvy shoppers who strive to save their money. I love to write about money-saving tricks, health, tech, lifestyle, and fitness related topics.