Facebook has over 2.23 billion monthly active users. Imagine if you can catch the attention of even just 1/10th of those active users.
Nonetheless, Facebook could come in handy in standing out from the competition and capturing the hearts of your target audience. And the social media giant also comes with various platforms that you can leverage to engage your audience.
One excellent example is Facebook Stores. Just 14 hours after its launch, Facebook can rake a whopping 150 million active users daily for Stories.
That said, we have listed down seven actionable tips that can help your brand take advantage of Facebook Stories:
Create Unique Content
Although you can cross-post some of your Instagram Stories on Facebook, you shouldn’t use the same content over these two different platforms.
That’s because every platform is unique, has its characteristics, and advantages, and disadvantages. There might also be some people who follow you on both Facebook and Instagram. Therefore, publishing the same content over and over can be a bit off-putting.
A great way to build unique content is to develop a personalized approach. You can do this by crafting customized content depending on which platform your target audience is on.
If you sell clothes, create content that talks about your brand’s latest clothing collection.
Build Your Brand
In the same way, you can also add effects, stickers, filters, or texts to your own Story to help spice things a bit. It’s also a great way to inject your brand personality into your content.
Let’s say your logo is green and gold. Then, you can also inject these colors into your Stories.
Utilize various font types that help match the feel of your brand. Then, see to it that this doesn’t contradict the style of your brand.
Make it Time-sensitive
The thing about Facebook Stories is that they’re often short-lived. Meaning, they last for only 24 hours.
Although some brands think that Stories don’t do much in their marketing strategies, this is also why Facebook Stories are fascinating.
With it, you can inject a sense of urgency by tapping into people’s fear of missing out (FOMO.) People often follow brands on social media because they want to stay up to date with the brand’s latest products or offers.
At Voy Media Advertising Agency NYC, we always tell our clients to create a sense of urgency in their Facebook Stories. That way, they’ll be able to draw in their customers’ attention successfully.
In the same way, you can also craft Stories that have limited-time discounts or offers. Again, you can develop competitions and giveaways that engage your customers more, giving them a chance to win a particular item.
Collaborate with Your Community
We all know the importance of community building in your business.
Facebook has this Collaborative Stories feature that allows you to link your Stories to others on the platform.
By doing this, you’re giving your audience a different perspective. You are even allowing your brand to reach out to a broader audience because you’re engaging with your followers’ followers.
Similarly, you can also utilize this feature to let colleagues and employees get on the game. It helps build your brand by showing various unique perspectives. It also shows your audience that you have a great team that backs your business.
Similarly, you can also use it to connect your Story with your team and watch as your influence starts to spread.
Lastly, maybe there is a local sustainability company that you can partner with to provide your social media sustainable business tips.
Announce Deals and Discounts
Permanent offers and deals might not bring as many benefits as limited-time offers will. You can use Facebook Stories to announce sales, then run these for a limited period.
In the same way, you can also host quizzes or host a competition or giveaway attracting more users. Then, you can reward your customers for their engagement and response.
Not only this helps boost your response rate; it also allows people to focus their attention on your Stories ahead.
Moreover, you can again come up with discount codes and then share this in public for a limited time. Users find Stories easily accessible than any other content on the platform.
Share Experiences With Your Audience
What will bind you to other customers is by sharing other people’s experiences. This has been increasingly becoming a trend now- promoting your message through your customers’ help.
This has a significant impact on what other people think of your products and service. This also works particularly well on the review section, wherein buyers encourage prospective customers to connect with you.
Apart from that, you can also share snippets of a company event or meeting with your customers to make them see how you interact with them. You can again come up with slideshows, videos, and images that help reflect a recent experience.
Max DesMarais, Founder of Hiking And Fishing, says Facebook stories are a great way to build excitement from your audience. The more excited they get seeing the experiences you offer, the more likely they’ll share your content, or reach out.
Analyze Your Performance
Finally, Facebook also makes it possible for you to see who is viewing your content. That way, you can tailor your videos and slideshows, particularly to these people.
Similarly, you might want to consider turning on your “archive” feature. This allows you to save your Story even if it passed the 24 hours.
If you have some extra time in your hands, you can also look at which content performed better. You can reshare this when you need it, later on, to help reinvent the wheel.
Facebook Stories is an excellent avenue to showcase your creativity and engage with your audience. This explains why you should give this feature a spin.
