If you want to stand out in the crowd, and make an impact with your marketing, you need to start using large format printers. Large format printers are exactly what they sound like – printers that have larger print capabilities than the typical printer most businesses use.
When you start making full-color prints in impressive size, people will notice your business, and start asking questions about what you do and how you can help them achieve their goals as well. In this article, we’ll cover three specific ways that large format printers can benefit your business.
Is Large Format Printing Right for You? Here Are the Benefits to Consider
1. High-quality images
There is no doubt about it; high-quality images make a difference. When printing out business cards, flyers, brochures, posters, etc., you want them to look great. But if your printer does not have enough ink or paper capacity to handle the job, then you are faced with a dilemma.
You could print out a smaller version of what you need, but that will cost you time and money. Or you could take matters into your own hands and create your own custom printed materials.
2. Flexible options
If you are looking to produce some custom marketing material, you may not know where to start. If you do not have experience designing graphics, it can be difficult to find the right company to help you to get started.
Fortunately, there are many large format printers’ services online to help you design and print any type of image, including:
- Logos,
- Banners,
- Stickers,
- Calendars,
- T-shirts and much more.
3. Customized products
Customization is always a plus. If you are producing promotional items for clients, it makes sense to give them something they will love. Not only does it create brand awareness, but it also gives them something unique and memorable.
4. Cost savings
When you use large format printers, you will not have to worry about setting up your own equipment. That means you’ll save time and money.
Plus, you will not have to bear the hassles of buying toner, cartridges, or supplies. All of these things can add up over time, so why spend the extra cash?
What are the Different Types Used Today?
There are many different types of large format printers including offset lithography, gravure, flexor, digital, silk screen, etc.
1. Offset Lithography
Offset lithography is a method of printing where ink is transferred onto paper via rollers. This printer uses plates called cylinders which have thousands of tiny dots or cells etched onto them. When the cylinder is rotated, the dots are pressed into the paper.
2. Gravure Printing
Gravure printing is a type of rotary printing technique that was developed in the late 19th century. Gravure presses use engraved steel cylinders to transfer ink onto paper. The quality of printed images depends on how well the plate surface is cleaned. Cleaning the plate requires special equipment and chemicals.
4. Digital Printing
Digital printing is a type of printing that does not require any contact between the printing device and the substrate. Inkjet printing is the most common digital printing technology. With large format printers, small droplets of ink are sprayed onto the substrate.
Conclusion
Finally, if you are looking to upgrade your marketing materials, but don’t have the funds to spend on paper, printing and shipping, using large format printers can be a good idea. There are many benefits of using these printers, including cost-effectiveness and wide-range capabilities.
With everything taken into consideration, it’s easy to see why businesses of all types choose to use these printers to provide their customers with high-quality marketing materials they’ll love.
