The Omnipresence of the Subscription Model

Research shows that subscription services are a facet of technology that is sure to stay for the foreseeable future. Subscription models have taken the United States by storm, growing at incredible rates and establishing a presence in all corners of the country. In the U.S. alone, there are 225 million subscriptions, which averages to nearly four subscriptions per person. 

Types of subscriptions vary, as some are direct to consumer and others are business to business. Some revolve around membership or exclusive access, and some include physical products or media. Others are based on replenishment, such as grocery and toiletry items. Regardless of the subject matter, the popularity remains the same. The affordability and accessibility of subscriptions have allowed these services to continue to grow across the country.

The pandemic launched the popularity of subscriptions, as they were a clear solution to being unable to leave the house for necessities. However, even after the pandemic, the efficiency and ease that these services provide have made consumers and businesses continue to buy into them. No matter the interest area or product need, there is truly a subscription service for everyone out there. With clear and sustained positive growth, it is clear that this business model is here to stay!

Data shows subscriptions are here to stay

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