There’s no question that Instagram is a powerful marketing tool. It is beneficial for larger corporations, small startup companies, and everything in between. The visual framework provided is personal and engaging and works to capture the highlights from several social media platforms in a single, all-inclusive location.
One of the biggest problems for brands that are trying to market using Instagram is the addition of links. Instagram is supposed to be a self-contained platform – that is how it was created. Because of this, the options to add links are limited.
If you are ready to add links but unsure how to keep reading. Here you can learn what you need to know about building links on Instagram.
Why Are Links Important?
Instagram is a popular platform for finding leads, nourishing prospect relationships, and building trust with your audience. While this is true, you may be wondering – what’s next?
With links, you can create a bridge between transactions and building and enhancing customer relationships. If you don’t have direct links, there will be a lot of customer friction as you try to convert leads into actual, paying customers. The easier the transaction process is, the more likely more people are to go through with them.
This theory is also applicable to other types of indirect transactions, including gaining new subscribers to your email list to ensure effective direct marketing efforts or to drive new traffic to your blog.
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The Biggest Challenges with Linking on Instagram
When Instagram was first designed, the goal was to create a self-contained platform (as mentioned above). Because of this, the linking options available are limited compared to other social media sites.
Any link you add to in-feed posts will appear as clunky text that is unlinked. While most profiles can include one link in the bio section, there are a few loopholes to this rule.
It can be difficult to get your follower count up, but if you have an Instagram account with over 10K followers, no worries, there are many ways to increase Instagram followers. For example, it is possible to put swipe-up links in your stories posts. These disappear automatically after 24 hours. Also, e-commerce and retail businesses with shoppable posts can add click-through tags to the in-feed posts created. While this is possible, gaining approval for these shoppable posts is difficult, especially if you have a service-based business.
Tips and Tools to Help You Add Links to Your Instagram Profile
SaaS developers have developed solutions to add links to Instagram. Now, there are new platforms that help improve the linking opportunities available. In most cases, the tools will create a link-oriented landing page through the profile link, allowing businesses and bloggers to add new links to different sites and destinations.
You can help to facilitate these new options by using the most popular best Instagram schedulers. You will find tools like this that can also integrate with the analytics program you use to improve your metrics and goal tracking.
When you use a bio link platform, it is possible to avoid the linking issues found on Instagram. This helps to ensure you can drive traffic where it is wanted and work to improve the conversions you achieve.
Tips for Creating Effective Links
When trying to add a landing page or link tree, it is not as easy as the old saying, “build it, and they will come” idea. Some specific elements can help to improve the user experience, which is also going to help improve your business’s conversions.
You need to look for a few things when you begin to implement an Instagram linking strategy.
Use Custom Branding
One of the first things you should look for when selecting a link service is any type of customized brand elements they may offer. It is important to have consistent branding in the digital marketing world. Since the link platform will be the bridge between your website and Instagram profile, it needs to be transitional and feel holistic.
Try to look for features, including font options and color optimization at the very least.
Choose Simple Options
Many brands and businesses make the mistake of including excessive link options to the platform. A better strategy is to be decisive and intentional about the link page. You need to consider the main destinations for your customer’s journey.
You should also consider creating two static links to contribute to the transaction and a single link that you change each week. This link may lead to a product release page or your latest published blog post. These are things that are relevant and easy to change.
Create Clear Calls-to-Action
When you use a call-to-action, you can eliminate confusion while engaging your visitors, encouraging them to stay on your profile. Some Instagrammers already know what they should expect when a link is seen. However, when you create a CTA to go with it, it will build that spark and encourage someone to click the button.
You can also customize and personalize the CTA using the first-person language. Put your brand in the shoes of the viewer. For example, you can say “claim my 20% discount” rather than “click here for a 20% discount.” While this may seem like a huge difference, it can greatly impact how many clicks you get.
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Improving Your Instagram Linking
When you are trying to improve your Instagram linking, you can take more than a few steps. Be sure you put time and effort into this, as it will pay off in the long run and help you gain more customers, and help ensure they remain engaged.
