Being on Twitter sometimes feels like you’re broadcasting into a vacuum. It seems even more like a vacuum when you’re not analyzing any of the broadcasts. It’s time to invest time and possibly even money into using the best Twitter analytics tools. The result will be a better understanding of your social ROI and where […]
The gender pay gap isn’t just about what you make. It’s about what you do
Limiting women to certain roles also limits what they can earn. Powered by WPeMatico
How to Manage All Your Clients in QBOA With This New Feature
QuickBooks Online Accountant (QBOA) now allows accounting professionals to manage all your clients in QBOA — even those that don’t use QuickBooks within the product. This feature has been available for QuickBooks Online clients — the new feature is that it is now available to non-QuickBooks clients. This feature allows accountants to create, assign, and track […]
Negotiating Alone Won’t Fix the Wage Gap
We tell women to ask for more. But that is not a solution. Powered by WPeMatico
Why Tax Season is Good (and bad) For Americans’ Health
Americans who file their taxes early are more likely to spend a larger portion of their refund on health care. Powered by WPeMatico
6 Brilliant Facebook Campaigns (& Why They Worked)
If you’re scrambling for a fresh way to approach your next Facebook campaign, you’re not alone, incorporating social wall into your strategy could be a game-changer. Given the recent changes to the Facebook algorithm, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure […]
7 Reasons Leaders Should Focus on Developing Employee Soft Skills
Why are we still talking about the importance of leaders developing employee soft skills? Here’s why: the more that automation in all of its forms become part of our daily work lives, the more we need to bring to bear the one thing that a machine will never be: human. And that humanity is most […]
3 Steps Accountants Should Consider in Wake of Cambridge Analytica–Facebook Violation
Last month, businesses and consumers around the world were shocked to learn that Facebook enabled third-party companies to collect the personal information of more than 87 million Facebook users. As Facebook’s public relations apparatus shifted into damage control mode and issued fervent apologies, we saw Mark Zuckerberg publicly admit to a “huge mistake” and promise to […]
Owning the Digital Relationship Is Key to Client Retention
During its long history, the accounting profession has repeatedly demonstrated its capacity to adopt and adapt to changes in business practices, statutory regulations, and technology. The flexibility and technical proficiency this demands is part of the professional DNA. In the digital age, however, the speed of change makes keeping pace difficult, even for the most well-resourced […]
Complete List of Instagram Ad Sizes & Specs for 2018
The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the […]