As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire […]

Looking to grow your presence on YouTube? The key to making it happen isn’t hoping for a “viral” video or somehow gaming the algorithm. Building a successful YouTube channel starts by better understanding your audience, and that’s where your YouTube Analytics come into play. In fact, YouTube’s robust analytics platform clues you in on exactly […]

Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain […]