It is not enough to be a good company or company owner, and you need to have the right strategies to help your brand grow. Many different ways of marketing your brand become more popular as time progresses. New marketing strategies come from big corporations like Apple and small brands looking for an edge on the competition. Here, we will cover some new marketing strategies to improve your business.
About Digital Marketing
Digital marketing has become very popular in the past few years. It is a more interactive way of marketing. It requires you to use more social media platforms like Facebook and Twitter and digital resources like cellphones and computers. When it comes to digital marketing, the company which created a good brand image will have a much better chance of succeeding in this type of advertising. People would rather interact with companies they know than with businesses on which they do not have information. In addition, digital marketing services and products are becoming easier to find and cheaper to use. You can choose from various services, such as websites, blog posts, social media marketing and book marketing services.
Difference Between Old School and New School Marketing Strategies
The old-school marketing strategies are the ones that we have used for many years, and they have always worked. They are usually more directed to physical resources and techniques, such as flyers, commercials, events, etc. The new school marketing strategies are more recent, and they are things that we use now and have adapted to the latest technology we have at our reach. It’s best to maintain the old-school marketing strategies until you have gained more experience in other marketing areas.
You must not forget about your digital platforms while setting a plan for your marketing strategies; it’s about having a balance and a backup plan for when the marketing magic is ready. Also, it is essential to note that you must use these new marketing strategies to your advantage; make sure to know your brand ideals, your audience wishes, and what you would like to accomplish with your new plan. This way, the strategies that you choose will be exactly what your brand needs.
Digital Marketing Strategies That Will Help Your Brand Grow
Along with marketing comes different platforms and resources to ensure your plan is going according to your goals. The first step would be to research the basics of these platforms. Getting to know the best way to write a message or reach people is always essential for statistics and performance. Algorithms can differ from what you learn from previous marketing, and they usually are hard to catch.
Once you have the necessary knowledge about your content, new school marketing strategies will make your brand stand out and reach out to more people. Let’s list them below.
Many people believe that email is dead, which couldn’t be more distant from reality. Email is one of the most cost-effective digital marketing strategies to create personalized customer experiences. Giving the attention required to your contacts will establish a warm community able to connect and interact with your brand. Email marketing is also a testing opportunity to gain valuable customer data for more meaningful and intentional customer touchpoints.
Social Media Marketing
Social media marketing allows you to interact with people and get their feedback in a more personal experience. Comments and direct messages are a great way to know opinions from your products or services. Social media platforms also allow you to understand your customers’ profiles and interests, which is a step in the right direction of creating valuable strategies to maintain your community and make it grow. Social media offers some tools, such as analytics and statistics, to study the more likable content and organize posts from that.
When it comes to social media, some factors affect the performance and engagement of your content. Having those in mind can be crucial to making a difference in your growth and interaction. Some of these include:
- Visually attractive images and videos. Create a specific branding (colors, typography, logos, etc.) that identifies your company as unique and easily distinguished.
- Constant content getting published. Give your audience the information needed to know your brand and trust it.
- Posting schedule. Days and hours for best performance depending on your audience, you can find this info on the statistics tool from every platform.
- Hashtags. For this, the best strategy is to do hashtag research to establish the best one according to your brand and related topics.
SEO (Search Engine Optimization)
To make sure you cover all the areas, SEO gives higher possibilities to gain visibility in search engines like Google. Sounds great, right? People will find your website and services easier with some SEO tricks.
- Keyword research: Make sure to use keywords throughout your article. These words have more visibility in Google, and they will help you get to the top of searches. Some websites can help you do the job, our particular favorite, SEMRush.
- Make sure you write prominently and concisely. Your audience will want answers and information they can easily understand.
- Add images! They make your article visually appealing and easier to read.
- Check your titles. Make sure your keyword appears there. Also, the more appealing your title is, the more people will click on it. Make it fun and straightforward.
Now, you can get started with Digital Marketing. This new century is changing the way we do business, and we need to adapt to every possibility.
What You Should Look for in a Marketing Team
With so many areas to cover, you need a lot of expertise. Digital marketing requires a team to analyze your brand and establish the best plan to make it better. Some indispensable roles in making your marketing dream come true are:
- Project manager,
- Account manager,
- Social media handler,
- Graphic designer,
- And analytics specialist.
The key to adapting to new school digital marketing strategies is to know the right people to help your brand make it work or become that person. It involves a lot of work and discipline since digital marketing involves constant actions to get results. Knowledge is just as necessary as hard work and responsibility.
Traditional marketing has always worked. It is practical, attractive, and surprising. Yet, digital marketing allows reaching more people with less money and shorter time. It’s innovative and creative, allowing a brand to develop with the whole package. With digital marketing, you gain immediate information and data, new resources, possible clients, attractive videos and photos made with creativity, and, what’s most important, you finally get to understand your community and their behavior. Digital marketing opens the door to creating a welcoming and personalized community with your customers and working from what you know they want from your brand. Take the chance and improve your business with new school marketing strategies.
About Colibri Digital Marketing
Made to meet the digital marketing needs of visionary organizations, Colibri Digital Marketing is San Francisco’s first and only full-service, B Corp-certified digital marketing agency. They are forward-thinking digital marketing leaders who reflect the ever-growing need for business leadership that promotes and defends the triple bottom line of people, planet, and profit. They use digital marketing best practices and technologies to position your change-making brand for success and build the relationships your company needs to thrive.
Looking for other ways to know about digital marketing? Schedule a complimentary meeting with Colibri Digital Marketing strategists here.