One day you start discussing an app that you always want to develop. Suddenly you feel that this app will revolutionize the digital world. Your friends also do think that you are up with a masterpiece. Now you want to give shape to your idea and start developing your startup app. Although you would desire to launch your app as soon as possible, you should never hurry in startup app development. Developing your app in a hurry would be your biggest mistake.
This is because; the apps that are weakly designed and executed result in collapse. These apps most probably fail because they lack proposal validation. There are some attributes that you need to consider to make your app development successful. The factors include:
- What if the app that you develop doesn’t find sufficient potential users?
- Will the suite that you develop will be of interest?
- Would the features of your app be appealing?
In such cases, if you want to make your app a great success, Validation is an inevitable step. The app development process is incomplete without Validation. The Validation of your startup will actually let you know that the app you are developing will match the audience’s interest level.
You may get convinced about your idea, but unless and until you test it, you are never going to be sure about it. Eventually, you may also end up losing thousands of dollars. When you are launching your startup idea, be sure to validate it. This will enable your potential users to find an app worth downloading. However, if you are yet to figure out how to validate your startup app, this post will let you know the key ways to validate apps.
Steps to validate your startup app idea
Do a market research
The process of Validation starts with market research. This is the initial step that enables you to comprehend your target users and audiences. Most mobile app developers start with the process. By doing market research, you can also determine the outcomes and motivation of your audience. If you wish to make your application worth downloading, you must create an identity for your app. That implies; your app impression. Creating an impression will help you come as a fictional character that will help you connect to your target users.
When you start with the market research, you should find out some details about your target audience, including their age, sex, profession, industry, niche, job role, current obstacles, and many more. It would be best if you also analyze whether your potential user will use your app. Doing market research also indulges another approach. That is looking for the answers on social media.
Here are some ways to look for what you need?
- Look for your use on social media platforms. Use platforms like Facebook, LinkedIn, and Twitter. You can also ask the opinions of the users on social media platforms.
- You can also go to Reddit. Reddit is a great community to start the conversation. You also get robust and pure feedback.
- You can use the polls on social media platforms to find out potential users’ choices and desirable features.
In some cases, while creating a poll, you can integrate one of your features and offer polling options like not essential, very much essential, somewhat essential, and many more. When your target users answer your polls, you will know whether your app would be a success or not?
Create MVP (Minimum Viable Product)
If you are new to the app development world, you should know that MVP/the minimum Viable product is an app version with some essential basic features. It is not an app with all features loaded. The MVP is a good option that enables your app to get tested in the market. Moreover, the Minimum Viable Product is the lighter version of your built-in apps using bare minimum capital. This is a great approach to know whether your business app is feasible or not.
Analyze the app store charts/Reviews
Another great way to know whether your app will be hit or not is by reading the app’s store reviews. Whether it is the android app store or the apple store, you can read out the comments and know what the potential users want. You can also visit the store to analyze what kinds of applications are getting admired in the app store. Thus, you can go for top picks in the apps store. You can also visit the review section and make a list of the things that potential users want from you.
You should also check for those apps that are getting the most number of downloads. Top-grossing apps will help you know the features that you should include in your application.
How can you get the apps that match your startup app idea?
If you want to achieve the apps that you want, you should conduct research and find out the keywords that will show similar apps as your startup app idea.
Know the size of the potential market
If you want your startup app idea to be a success, the most vital thing you need to do is create a survey about the potential market. But how can you determine the size of the potential market? As you have read in the previous paragraph, keywords will help you find apps to analyze them. Similarly, the keywords will also help you know the size of the market.
All you need to do is make a list of keywords that pertains to your startup app idea. Then in the next step, add all these keywords to the Google Keyword planner. This tool will help you find the average monthly searches that commenced with the keywords. The higher number of searches implies the demand for the app. This will also help you know what type of app you should come up with or what modification should you integrate into your app.
Evaluate the app’s market fitness
Before you launch your app, you should know whether your startup app is fit for the market or not? The evaluation by the top mobile app development company will help you know whether your potential users will accept the app or not. If you want your app to be successful, make sure users must choose it over the existing app. In such cases, please find out your top competitor and make a list of core features that make it a hit. You should also make a list of the apps based on their monetization model. The regular monetization app includes:
- Paid downloads
- Ads
- Affiliate
- eCommerce
Conclusion
Keeping it short, these are steps that help you best validate your startup app. If you wish to become a successful startup entrepreneur, you should never ignore the process of Validation. Look at the apps around. Analyze every app in detail. This will help you find out what will work for you and what won’t work for you. In this digital era, you need to create a startup app that will solve real-world problems. The audience should feel that they should connect to your app easily.
Author: I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, which makes app ideas into reality by providing unique design and development services. I generally write blogs on mobile technology, app development, and app marketing, and trending technologies like AI, ML, IoT, AR, VR, and others.
