Search operators are very useful for SEO campaigns. But still, many don’t know how to use search operators for SEO. There are many different types of operators used by webmasters and SEO analysts. From SEO audit to SEO campaigns, there are different uses of search operators. Google search operators help us in many ways. In this post, we will tell you all about the search operators. What are search operators and how are they used? Both of the questions will be answered along with this you will get to know about the reasons why we use search operators. As mentioned by leading SEO Company in India, there are various reasons why search operators are important.
What Are Search Operators?
Search operators are some commands that are used to retrieve data from a database. Like we use SQL and some other query languages to retrieve data from databases, we use search operators in the same way. Search operators can be used to retrieve data from Google about your website. From your site cache, cookies to file formats, and copy the content, everything can be checked with search operators.
Why Are Search Operators Used?
As we have mentioned, there is a huge amount of data about a website to know when conducting SEO campaigns. These huge databases can be helpful for you in digital marketing, Search engine marketing, etc. But you need to retrieve the data from these huge databases. And data can be retrieved only when you have proper commands to use. That is why search operators are used as commands to retrieve data. Following are some of the reasons behind using search operators.
To Retrieve Data
The first and very basic function of search operators is to retrieve data from the databases. What your site is containing and what flaws are becoming obstacles in your way to SEO success, everything can be retrieved.
To Know the SEO Health of Your Site
After you retrieve the data with search operators you can easily analyze the SEO health of your website. Whether it is good or bad, you can easily know the SEO health of your site.
Indexation Error
To find out indexation errors, the search operators are the best thing to use. Whether the search engine crawlers are able to index your website or not, it is important to know for you as a webmaster.
Duplicate Content
Duplicate content on your website can kill your SEO rankings. That is why experts always recommend removing duplicate content. To check the duplicate content, you can use search operators.
Check Resources
Different resources are used on a website. From blog posts to reference links, many facts and figures are used from different resources. You can check the availability of these resources anytime with search operators.
Files Audit
Different files type on your site can make your site load slow. So you need to audit the types of files that you have on your site. Don’t worry, search operators are here to help you.
Site Linking
Links are important for search engine optimization. You might have different site links on your different pages. Broken links can harm the SEO health of your site. And the best part is that search operators can do it for you.
Commonly Used Search Operators & Their Usage
Now let’s see what kind of search operators are being used in search engine marketing and how to use them. Following are some of the common search operators that can be used to retrieve different data sets.
allintext
To check whether the required text is used on a webpage or not you can use this operator. It helps you know the text that is being used on the website pages at the front and backend.
Inpost Title
Inpost Title, this search operator is similar to the one which is mentioned above. With this search operator, we can simply know whether a blog post title has the required keywords or not. You can use it to find which blog posts have specific words in the title.
Intitle
This search operator also helps you find the pages with specific information. But this search operator is more specific and narrow in approach. More targeted results can be achieved with it.
Cache
If you want to check the cache files your website is sending then you can use this cache search operator for your site.
Intext
No matter where the searched text is placed on the webpage. You can easily find out the text everywhere at any place on the webpage.
Allintitle
Before you write content for your website on a specific title, you can check the other websites for the same content with these search operators.
Inurl
As its name clarifies that you can easily find the specific words in the URLs of the web pages. This search operator is also one of the most commonly used operators.
Filetype
Different file formats are used on a website. These files can be heavy for your site. With wrong and unusual files, your site can become slow. So you need to know which file types are most and where they are placed. Use Filetype search operator to find out such details.
Final Thought!
Search operators can make your life easy when you are working on search engine optimization of your website. It helps you retrieve data from different datasets in different ways. The search operators are like query commands that we use to retrieve data from various databases.
