Strategy

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The Global Impact of Covid-19 on the eCommerce Industry

Before the Covid-19 pandemic, the factors driving the eCommerce market include steady and robust growth of internet users, as well as the growing awareness related to an increase in online products launching, online shopping, less price due to bulk purchases, and so on. Additionally, a growing number of exclusive products available in the market place, …

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talent acquisition manager

What Keeps the Talent Acquisition Manager Awake at Night?

A competitive business landscape, the perennial shortage of skilled resources, and a candidate-driven market have made talent acquisition practically a nightmare for recruiters and hiring managers. Hiring the best talent for your business is an important endeavor. Yet, it is full of unique complexities because of which many recruiting efforts don’t see the light of …

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Winning in the Digital Space: 5 Essential SEO Tools for Digital Marketing

The ubiquity of smartphones means more people gain access to the internet. And the number of digital-savvy individuals increases each day as 28 percent of adults in the US are “almost constantly” online. Pew Research Center says this is a 21 percent increase from 2015. Constant internet usage affects how people go about their day-to-day …

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social media to grow business

How to Use Social Media to Grow Your Business

Using social media websites such as Facebook, Twitter and Instagram are great ways to get your business name out there. Utilizing all platforms available is extremely important because everyone is online these days and looking for the next best thing. This next best thing, interestingly enough, could very well be your business. You never know …

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branding for small businesses

Branding 101 for Small Businesses

The vitality of branding is unique for most business structures. However, when it comes to small businesses, a brand could help achieve the desired vision and end-goals of the company. The value of branding, however, stretches far beyond as a culminating force that bridges the gap between your product and target market; it lays foundational …

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