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Trends and the newest buzzwords are pretty common in digital marketing, and account-based marketing is one of the hottest topics in the B2B industry. So what is ABM? ABM is a marketing strategy that utilizes automation and data in targeting predefined and high-value accounts with highly personalized messaging. Instead of casting a wide net as …
6 Reasons Why Account-Based Marketing Is Important For Your Business Read More »
A founder’s ability and willingness to execute the right Go-To-Market (GTM) strategy is perhaps the most important factor in determining a startup’s future success. It is now much more difficult to find the optimal “go-to-market strategy” for an enterprise startup than it was a decade back. Founders need to understand that the best GTM strategy …
How to Create a Go-To-Market Strategy – The Ultimate Guide Read More »
The rise of the internet and technology has introduced customers to a plethora of options to choose from. With technological advancements, the SaaS market has evolved immensely and that has led to stiff competition. SaaS marketers need to adapt innovative marketing hacks to outgrow their competition and increase their revenues. Right before the actual launch …
