When was the last time you thought about going to your local library to check out a book? The Libby app connects local libraries and the thousands of eBooks and audiobooks on their digital bookshelves 24/7. The Libby app is developed by OverDrive. To date, more than 39,000 libraries and schools in 70 countries are […]
What Apple’s Battery Mea Culpa Can Teach Your Small Business About Transparency
Apple (NASDAQ: AAPL) officially admitted it was slowing down iPhones as their batteries age. The reasoning for this move by the company makes perfect sense, but it was the execution which will cost Apple in terms of money and a black eye on its reputation and brand. Apple Apologizes for Slowing Your iPhone In its apology […]
The BlueCart Report Keeps Restaurants and Hotels on Top of Consumer Trends
BlueCart recently introduced a report spotting purchasing trends in the hospitality industry. The 2017 Hospitality Report is designed to help restaurants, hotels and suppliers gain a competitive advantage by revealing the food and drink that’s most in demand. It’s the first time BlueCart has issued such a report, but small businesses in this market will […]
Small Online Stores Will Spend $2.62 for Every $1 of a Fraudulent Transaction
One fraudulent online order can cost a small retailer nearly three times as much as the cost of the transaction. That’s what Stripe found in its December 2017 Online Fraud Trends and Behavior report (PDF). Online Fraud Trends Report The online payment processor recently released the report and gave Small Business Trends a unique perspective […]
10 Ways to Branch Out Your Marketing Strategy in the New Year
Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your […]